The Poniente Granada Tourist Plan reaches 71% execution with AI and routes
Topics Alhama de Granada Diputación de Granada Regional Government of Andalusia Salar
The Provincial Council of Granada and the Regional Government present the results of the Poniente Tourist Development Plan, with 2,480,000 euros planned and 1,764,582 already executed in 18 municipalities.
The Tourism Development Plan for the Granada Poniente region, launched in May 2024, has already executed 1,764,582 euros of the 2,480,000 planned, which represents an economic execution rate of 71.15%. Another 397,838 euros are in execution. The project covers 18 municipalities and more than 2,000 square kilometres in the districts of Los Montes Occidentales, Loja and Alhama de Granada.
What has been done
Among the actions carried out, highlights include the design and digitalisation of a network of 21 cycling and walking routes totalling 280 kilometres, the renovation of the museography of four interpretation centres, and access and lighting improvements at six heritage sites, such as the Hospital de la Reina, the watchtowers of Moclín, the Mesa de Fornes and the Nacimiento Gordo.
On sustainability, 17 charging points have been installed for 34 electric vehicles and 34 electric bicycles, as well as 405 solar photovoltaic modules, which will avoid around 90 tonnes of CO₂ per year. Environmental restoration work has also been carried out on the Vilano stream and the Salado river.
Artificial intelligence and promotion
The strategy incorporates solutions based on Artificial Intelligence (AI), such as a visit planner, the creation of digital twins of heritage sites such as the Alcazaba de Loja and the Villa Romana de Salar, and a documentary series on historical figures from the region. The brand «Territorio Poniente, la Última Frontera de Granada» has been consolidated, with a new web platform and a bank of more than 1,000 high-resolution images.
The plan also includes three preliminary projects to create buffer spaces that protect 20 regional tourism facilities against flood risk.
The beneficiary municipalities
Algarinejo, Alhama de Granada, Arenas del Rey, Cacín, Fornes, Huétor Tájar, Íllora, Játar, Jayena, Loja, Moclín, Montefrío, Moraleda de Zafayona, Salar, Santa Cruz del Comercio, Villanueva Mesía, Zafarraya and Zagra.
The deputy for European Funds, Development, Industry and Employment, Antonio Díaz, has stated that «the Granada Poniente region has enormous tourism potential and we are working to turn it into a real development opportunity for our municipalities». The territorial delegate for Tourism, Justice, Deregulation and Local Administration of the Junta de Andalucía in Granada, José Manuel López Suárez, has highlighted the role of the Junta in channelling the Next Generation European funds allocated to the Tourism Sustainability Plan.